Video Script Ideas
Here are some video script ideas, ranging from evergreen content to trending formats, designed to capture attention and engagement:
Video Script Ideas to Spark Engagement
Evergreen Content Ideas
1. “How-To” Tutorials
Concept: Provide a step-by-step guide on a specific topic. This could range from practical skills like “How to Tie a Tie” to more complex subjects like “How to Bake Sourdough Bread.”
Script Structure:
- Introduction (0-30 seconds): Briefly introduce the topic, explain why it’s important, and highlight the benefits viewers will gain. Example: “In this video, I’ll show you the simplest and most effective method for decluttering your closet, saving you time and stress.”
- Materials/Tools (30-60 seconds): List and visually showcase the necessary items. Be specific about brands or types where applicable. Example: “You’ll need a measuring tape, scissors, and about 2 yards of this specific type of fabric… the link is in the description.”
- Step-by-Step Instructions (60 seconds onwards): Clearly and concisely explain each step, demonstrating it visually. Use clear language and avoid jargon. Incorporate on-screen text to reinforce instructions. Example: “First, fold the fabric in half lengthwise. Then, using your measuring tape, mark a point 12 inches from the folded edge…”
- Troubleshooting/Tips (Throughout): Address potential issues and offer helpful tips to ensure success. Example: “If you’re having trouble with this step, try using pins to hold the fabric in place.”
- Conclusion (30-60 seconds): Summarize the key steps, encourage viewers to try it themselves, and ask for feedback in the comments. Example: “So, there you have it! You’ve successfully decluttered your closet. Let me know in the comments if you have any questions or if you have your own decluttering tips to share!”
2. Explainer Videos
Concept: Break down complex concepts, products, or services into easy-to-understand terms. This is perfect for explaining industry trends, new technologies, or the benefits of your product/service.
Script Structure:
- Problem/Challenge (0-30 seconds): Introduce the problem or concept in a relatable way. Example: “Have you ever wondered how cryptocurrency actually works?”
- Explanation (30-90 seconds): Define the core concepts using simple language and visuals. Avoid technical jargon. Example: “Cryptocurrency is essentially digital money secured by cryptography, which makes it nearly impossible to counterfeit.”
- Solution/Benefits (90 seconds onwards): Explain how the concept or your product/service addresses the initial problem and highlights the key benefits. Example: “Unlike traditional currency, cryptocurrency offers increased security, faster transactions, and lower fees.”
- Call to Action (30-60 seconds): Encourage viewers to learn more, sign up, or make a purchase. Example: “If you’re interested in learning more about cryptocurrency, check out the links in the description below. We’ve also included a free guide to get you started!”
3. Case Studies/Testimonials
Concept: Showcase how your product or service has helped real people or businesses achieve success. These build trust and credibility.
Script Structure:
- Introduction (0-30 seconds): Introduce the customer and their initial challenges. Example: “Meet Sarah, a small business owner who was struggling to manage her social media presence.”
- Problem (30-60 seconds): Describe the specific problems the customer faced before using your product/service. Example: “Sarah was spending hours each day creating and scheduling social media posts, but she wasn’t seeing any results.”
- Solution (60-120 seconds): Explain how your product/service helped the customer overcome their challenges. Example: “Our social media management tool allowed Sarah to automate her posting schedule, track her engagement, and identify the content that resonated most with her audience.”
- Results (120-180 seconds): Quantify the positive outcomes achieved by the customer. Example: “As a result, Sarah was able to save 10 hours per week, increase her follower count by 50%, and boost her website traffic by 20%.”
- Testimonial (30-60 seconds): Include a direct quote or video clip from the customer expressing their satisfaction. Example: “Our social media management tool has been a game-changer for my business. I highly recommend it!” – Sarah, Small Business Owner
- Call to Action (30-60 seconds): Encourage viewers to learn more or try your product/service. Example: “Visit our website today to start your free trial and see how we can help your business grow!”
Trending Format Ideas
4. Reaction Videos
Concept: React to a popular video, news story, or trend. Authenticity and genuine reactions are key. Choose content relevant to your niche.
Script Structure:
- Introduction (0-30 seconds): Introduce yourself and the content you’ll be reacting to. Explain why you chose it. Example: “Hey everyone! Today I’m reacting to the latest tech review of the new iPhone 15. I’ve been following the leaks for months, so I’m excited to see what they got right!”
- Reaction (Throughout): Show the original content and provide your immediate reactions and commentary. Be honest, humorous, and insightful. Example: “Wow, that camera looks incredible! I can’t believe how much they’ve improved the low-light performance.”
- Analysis/Discussion (Throughout): Offer your thoughts on the content, sharing your expertise and perspective. Example: “I think this feature is a game-changer for content creators. It’s going to make it so much easier to shoot professional-looking videos on the go.”
- Conclusion (30-60 seconds): Summarize your overall impression and encourage discussion in the comments. Example: “Overall, I’m really impressed with the new iPhone 15. What do you guys think? Let me know in the comments below!”
5. “Day in the Life” Videos
Concept: Provide a glimpse into your daily routine, showcasing your work, hobbies, or personal life. This is great for building a personal connection with your audience.
Script Structure:
- Introduction (0-30 seconds): Introduce yourself and explain what viewers can expect to see in the video. Example: “Hey everyone, welcome back to my channel! Today I’m taking you along for a typical day in my life as a freelance graphic designer.”
- Morning Routine (30-60 seconds): Show your morning rituals, such as waking up, having breakfast, and getting ready for the day. Example: “First things first, coffee! I can’t start my day without a strong cup of joe.”
- Work Day (60-180 seconds): Showcase your work, projects, meetings, and interactions with colleagues. Example: “Today I’m working on a branding project for a new coffee shop. Here’s a sneak peek at the logo I’ve been designing.”
- Afternoon/Evening (180 seconds onwards): Show your hobbies, personal time, and evening routine. Example: “After work, I like to unwind by going for a run in the park. It’s a great way to clear my head and get some exercise.”
- Conclusion (30-60 seconds): Reflect on your day and thank viewers for watching. Example: “That’s a wrap on my day! I hope you enjoyed seeing what a typical day looks like for me. Don’t forget to subscribe for more videos!”
Remember to tailor these script ideas to your specific niche, audience, and brand voice. Experiment with different formats and track your analytics to see what resonates best with your viewers. Good luck creating engaging videos!
867×550 video script writing guide template vidioh from www.vidioh.co.uk 
1920×1080 easy script templates promotional video examples from verstiuk.com 
678×1600 write video script engage audience from nethunt.com 
715×516 preparing effective video script dream engine melbourne from www.dreamengine.com.au