Help Me Find A Name For My Business
Help Me Find A Name For My Business – If there’s one aspect of naming a company that comes up again and again, it’s this: Should I name my business after myself?
We are talking about John Smith Consulting LLC. or John Smith’s wedding photos. When a client or potential client asks us for feedback on whether it’s worth naming their business after us, we give the same answer: It depends.
Help Me Find A Name For My Business
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It depends on your industry, your personal and professional reputation, your goals, and even your business structure. Naming is one of the most difficult aspects of rebranding, so when making a list of pros and cons, ask yourself the following key questions:
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In the photography industry, many people pay to work with specific artists, so it’s quite common to see studios named after a primary photographer. Photographers and their work are inextricably linked, so it makes sense to name the business after its creator. Clients can get personal, one-on-one business development guidance from an expert, whether it’s freelancing or other industries like law.
But what if you want to outgrow your name and rebrand with a specific brand name for a new product or service?
As mentioned before, changing your business name is the most difficult part of rebranding your business. It’s your identity in an ever-changing, competitive market. When you do business with a brand name, you build equity in the form of customer loyalty and trust*, and changing your business name often leads to confusion and even alienation from your existing customer base.
[Tweet you, “When you do business with a brand name, you build equity in the form of customer loyalty and trust.”]
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When ABC Family announced in late 2015 that it wanted to change its name to the more modern-sounding Freeform, they faced backlash and should have prepared for the growing pains associated with the name change. As is often the case with the Internet, such mocking articles have become popular, given the new name “Confused and Stupid”.
ABC Family President Tom Aschheim told Adweek in early 2016, “Naming a business is like naming a child. You must grow into a name. We weren’t worried about this reaction, and frankly, we weren’t surprised. Nigel Cox-Hagan, ABC Family’s senior vice president of marketing, creative and branding, gave some insight into the network’s strategy for the drastic change in branding in an interview with Variety:
“We’re going to use every level and every platform we have to use for our new name…”
Other companies have changed their names after scandals or in a last-ditch effort to save their business by moving into new markets or new ways to approach old markets. Inventor, Blackberry, formerly known as Research in Motion. Or Google, formerly known as BackRub. *feels scary*
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Most recently, Italo Suisse, a 94-year-old Belgian chocolate company, changed its name to Isis Chocolate in 2013, unaware of its links to the Islamic State group. Isis Chocolates was forced to change its name back to Libert after reports of a drop in sales following increased exposure to the terrorist organization.
The key to a successful name change (besides choosing a really good name) is re-educating your target audience through consistent, thoughtful and proactive branding. “Beat the drum” as they say.
You asked yourself the right questions. You searched for the soul. Also searched Google (BackRub). Still not sure if using your name is the right way to build your brand?
Possible name. If nothing makes more sense than using your personal name at the end of a workout or when working with an expert, this is your answer.
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Did you name your business after yourself or did you choose a different name? Why? Weigh in with your thoughts below.
Company Naming Visual Branding Identity Work In Progress: Real Estate Branding, Personal Branding for Travel Photos When you’re starting a new business, choosing a name is one of the most difficult decisions you’ll face. But it doesn’t have to be overwhelming. I’ve helped countless businesses create their perfect brand identity, and today I’m sharing an easy step-by-step guide to help you choose a unique and original name for your business. So let’s begin…
Your brand name should be simple and easy to pronounce. Make lists, create mind maps, and explore online thesauruses for synonyms and related words. Once you have a list of words, you can try a name generator like Name Mesh and put in a few words and see what comes up. Narrow down your options, sleep in, run with friends and family, and get feedback. Don’t make hasty decisions.
Once you’ve chosen a few brand names, it’s important to check that they aren’t already being used by other businesses. Make sure they are free of trademarks, domain names, and appropriate social media. Do a quick Google search and see if anything with the same name or even a similar one comes up.
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Before using a brand name, you can conduct a small survey among your close family, friends, and even potential customers to test it out. Other important things to consider:
Bonus tip! Does your brand name inspire visual branding ideas? Some names are full of visual inspiration that can be invaluable to brand designers as they begin to design your brand identity and logo. Final thoughts:
Here’s my easy 7-step process for overcoming creative obstacles and choosing a confident brand name. The possibilities for potential brand names are almost endless, but it’s important to remember this adage:
“A good name can’t make a bad product great, but a great product can make even the weirdest name memorable.”
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Have a great name idea but don’t know what to do next? Give me a call and let me help you successfully brand your name. Name your freelance graphic design business? Learn the pros and cons of using your name as a business name, 8 great business name tips, and what to do once you’ve decided on a creative business name.
Naming your creative business is probably one of the most difficult decisions you will ever make. This is not something to be taken lightly. It is the basis of your brand identity. So you want to make sure it’s something you like, something you can use for a long time, something that doesn’t limit you, and that resonates with your prospects and customers.
What is the meaning of the name? Why is it so important? A business name sets the tone for your business before you even speak. Whether it’s clarity, professionalism, fun, friendliness, or something else, it conveys the impression that you’re a freelancer, agency, or professional.
Often creative people, especially freelancers, wonder if they should use their personal name for their business or create something else.
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There are of course pros and cons to using your name. And by “name” I don’t just mean your last name. I mean using your first and last name with words like “design” or “creative”. For example, if I name my design business “Colleen Gratzer Creative” rather than “Gratzer Graphics.”
If you use your full name, it feels more personal. Clients may assume (rightly or wrongly) that you are a solopreneur/freelancer, so it’s easier compared to agencies with hierarchical structures and gatekeepers. For example, “Colleen Gratzer Creative” sounds like “freelancer,” while “Gratzer Graphics” can be just me or more people.
Using your full name may make it easier to find unused domain names and social media profiles, especially if they are not very common.
If you really want to be the face of your brand, produce content, and be recognized for your skills, using your full name makes sense.
How Can I Update My Business Information?
The first is if you ever decide to grow and have a team, how do you feel about continuing to use your name? Do you want your business name to sound bigger than you at the time, or is it OK to keep using the same name later?
There is no right answer. This is a more personal choice. Not all designers want to grow, and that’s okay.
Just because I know there are design studios with employees who have “Design” in their owner’s full name doesn’t mean it can’t be done. It’s just something to think about.
Using your full name makes your business hear more about you than your customers. It doesn’t always sit well with potential customers.
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Using your full name says nothing about the type or quality of work you do.
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