Trade Show Table Display Ideas
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Trade Show Table Display Ideas
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Unique Trade Show Booth Ideas
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Standout Trade Show Booth Designs (& Ideas For Your Next Exhibit)
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Trade Show Booth Ideas To Attract Visitors To Your Small Business
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Trade Show Booth Ideas To Help You Stand Out At Your Next Event
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Trade shows are a great way to introduce your business to a variety of new customers in your target market or industry. However, owning a small business can be tough and every penny counts, so the costs associated with a trade show can be overwhelming. But in this article, we’re going to share with you some simple, money-saving trade show ideas we’ve learned over time that will help you save valuable time and money.
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From the optimal size and location of your booth to shipping, setup and teardown, we’ve put together some simple and inexpensive tips to help you have a successful trade show.
Before you do anything, plan your budget for the entire fair. Not only do you have to think about the cost of the booth, you also have to keep track of all the related expenses for the show.
Make sure you consider travel and subsistence costs for staff, the cost of shipping your exhibits to the show, the price of promotional items and printed marketing materials, and the cost of labor in setting up and taking down your stand if you are not doing it yourself.
Most trade shows offer a variety of stand sizes from 10′ x 10′ to 20′ x 20′. For a small business, you probably don’t need anything larger than 10′ x 10′. This is what our company uses and we think it works great.
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And don’t think that because you have a small booth, your chances are small. That’s not the only case. Not only will you save money, but you can still host an incredible event with a 10′ x 10′ booth.
Since people naturally walk to the right, choose a booth in an aisle or corner to the right of the exhibition entrance if possible. Other good places can be where people gather and meet, such as near busy food stalls or restrooms.
If you can afford it, a corner stand is an ideal option because your trade show presentation can be seen by visitors from many directions. They’re usually a little more expensive than an inline stand, but we’ve found that if you can squeeze it into your budget, it’s worth the money.
Another inexpensive trade fair idea is DIY shipping and assembly. By packing, shipping, setting up and dismantling our own exhibition stand, we save our company a lot of money. We’ve learned some great tips while doing everything more efficiently and economically.
Trade Show Signage Ideas
The real change for us was discovering the Trade Show & Go. The company’s shipping pallets, once unpacked, become tables you can use for your trade show displays. We bought a few last year to use at trade shows and it has been a lifesaver.
We pack and ship our pallets ourselves before and after the show, so we have everything ready when we arrive at the exhibition hall. And since most shows charge a fee for tables, we save money on rentals.
Pallet table combos also make it easier for one person to set up and pack a stand as needed, meaning less labor costs. Also, you don’t have to worry about storing your pallet during the show or waiting hours after the show for your pallet to be delivered.
Another savings trick is to wrap your pallet yourself. You can buy a heavy-duty roll of shrink wrap for just $14. It usually costs between $60-$100 at a trade show to have a decorator do this for you.
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You don’t need an over the top stand to get attention. Simplicity and clean, easy-to-read displays will have a greater impact on attendees. And less is always more, especially if you have a smaller booth.
Trade fair banners and backdrops are also important. This will be attendees’ first impression of your brand, displayed on a massive scale.
Our partners at PC Nametag offer affordable trade show pull up banners priced from $150 to $304 depending on the materials and features you choose. They are quick and easy to assemble and are a great alternative to
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